Creating a Content Marketing Plan is a Necessary First Step!
You’ve heard it a million times, but the truth is, content is still very much King. Google loves to rank new fresh substantive content, and most businesses fail at least partially due to a serious lack of content.
It doesn’t matter if you sell the greatest widget ever to come down the pike; if you can’t or won’t articulate that in various forms of web content in a regular fashion, no one will care.
But just how do we make this happen? The easiest and best way is through the creation of a content marketing plan, which helps you to keep a steady stream of content pouring into your site, and giving you better search rankings at the same time. Let’s take a look at four steps toward creating a workable content marketing plan.
Developing a terrific content marketing plan
Determine who your audience is and what they want – Every business is unique in that it has a demographic singular unto itself. You’ve got a set of customers and people interested in what you do that is yours and yours alone. Identifying this audience and getting an idea of what it is they would like to know, and dovetailing that with your business goals is your task here.
Decide on types of content – There are plenty of types of content you can use, from simple blog posts to whitepapers, videos, infographics and much more. Determine what you are best able to produce and get on it!
Post new content regularly – If you post once a month, or even once per week, you might as well not do it at all. Statistics indicate that companies that create 15 blog posts each month average 1,200 new leads per month. And that’s just blog posts; not even counting all of those other types of content you’ll be creating.
Market your content – Simply creating it isn’t enough, you need to promote your content. With millions of new web pages hitting the internet daily, it can be difficult to have your voice heard. Promote your content via your social media channels, cross promotions, and even paid ads if appropriate.
