7 Ways to Make Your Social Media Efforts Pay Off

7 Ways to Make Your Social Media Efforts Pay Off

You probably realize that done right, social media marketing can bring around benefits you’d be hard pressed to find in any other type of online marketing. You can find a far larger audience, for a lot less money, in less time than with any other method.

Would that it were as simple as putting up a Facebook business page and your work here was done. Not so fast. There is actually a bit of work involved with having a successful social media presence. To help you get going on the right path we’re going to talk about 7 ways you can get in on some of the action found only on social media.

7 Tips for a Successful Social Media Presence for your Business

Make videos – Video is by far the most preferred medium people are looking at these days, and not just on YouTube. In fact, videos posted initially on Facebook outperform YouTube videos with regards to interaction and engagement.

Don’t ignore your followers – In fact, do the opposite. Seek out and engage your followers and other influencers you want to connect with. This is a particularly true concept when it comes to customers!

Mine Instagram and Pinterest for leads – In addition to the users being proven to much better converting visitors, they are huge social networks with a lot of promise.

Keep it short on Facebook – The average Facebook status update has been said to be less than 40 characters. This is most likely because of video and image sharing. Whatever the reason, it shows what’s working.

Questions anyone? – A terrific way to increase engagement along with getting critical data is by asking your followers questions, and then engaging for all you’re worth.

Go Visual – Visuals rule on social media, and are shared far more often than any other type of posts. They also lead in engagement, so don’t be afraid to post visuals and follow up.

Curate and use authoritative content – You’re not tied to using your own content exclusively. Be sure and share (and Cite) authoritative content you find on the Web. Your followers and fans will thank you for this.