7 Ideas to Help You Make Killer Videos

7 Ideas to Help You Make Killer Videos

Are You Using Any of these Video Ideas?

It’s probably not news to you that video is taking the online world by storm, and in fact Cisco Systems is predicting that by the year 2017 more than two-thirds of all web traffic will be video.

This is both bad and good for marketers, since on the one hand we know that video helps conversions by a large degree, and can be useful for finding a far wider audience by virtue of their viral and sharable nature. However, when you are at a loss as to what type of videos to produce, or feel as though you don’t have anything, inaction follows and you miss out.

To help with that, we’ve come up with 7 ways your business can use videos effectively.

7 Tips for Creating Videos for your Business

Product Demo – Making a demo of your products and services is one of the best uses for video in your business. Not only will it help demonstrate why people need your product, it helps expose your business to a vast audience via YouTube.

Rolling out New Products – If you are introducing a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.

Product Tutorials – In-depth tutorials are a consumer’s delight, in particular when your products are a challenge to some not technically oriented. These can also be used in lead generation through YouTube.

Video Testimonials – A video testimonial from a few of your best customers can be gold when it comes to providing social proof for your business. Often all you need to do is ask, and perhaps give them a link back to their site.

Tips Videos – Often times you can expand your audience and reach by producing tip videos on aspects of your market that your audience may find challenging. This a good authority and link building tactic.

Interview Influencers – Getting an interview with an influencer or thought leader in your market can help you grow in stature in your audience’s eyes. It can also be of use to the interviewee, as they get exposed to a new audience as well.

Webinar and Event Invites – A short video announcing events, such as a new webinar or live event is a much better way to get a larger turnout. Use your imagination!