Using Social Proof to Help Generate More Sales
There’s something elemental in the impact that others have over the sales process. People want to know that they are not alone in liking or purchasing a product or service, and will crave the opinion of complete strangers in order to help give them enough courage to pull out their credit card.
So how do we intelligently harness this power in a way that boosts sales and trust? Here are five ways we’ve found to use social proof that go a long way toward helping to convince your potential customer to convert into a customer!
5 Social proof strategies to use in your marketing
Comments – Engaging with users and customers in a very public way, such as on your blog, is an excellent way of swaying opinion in your favor. Personalized responses will create fans that are often far more loyal than the average buyer.
User Reviews and Testimonials – Having your satisfied customers to review your products, and even better, leave a testimonial is a superb way to provide undeniable social roof that helps drive sales. It also will help you rank well in Google local search.
Using numbers wisely – This one is a great way to scale an already successful product or service even further. Using impressive sales numbers, (Truth demanded here!) is an easy way to move someone off the fence, if they can see that lots of others have gone ahead of them.
Use social sharing buttons – The beauty of social media is the reach and influence you can get far beyond your own sphere of influence, but this can only happen if you make it available. Add social sharing buttons, and encourage sharing!
Site badges and seals – If you’ve been accredited by organizations such as the BBB, or various web security companies, these can lend an air of trust and authenticity to your site. You should definitely display them prominently!
