5 Tips for Video SEO

Video SEO

Want Your Videos to Rank Highly? Use Video SEO

There’s honestly no point in going to the trouble of creating a great video just to have it languish deep in the search results where nobody can find it. Making your videos to rank well in YouTube and Google isn’t as hard as you might think, and in fact can happen quite quickly if you know what you’re doing.

Toward this goal let’s look at 5 tips for Video SEO you may not yet be using.

5 Tips for effective Video SEO

Create a great video – The best way to have your video rank well is to create the best one you can. This will by itself generate views, links, like, subscribes and embeds, and could go viral. Don’t settle for less than excellent videos.

Do keyword research – If you want to rank for a specific keyword, you’ll need to do your research to ensure that you are targeting the best phrases you can. This will allow you to find other keywords to use in your description, tags and other videos as well.

Optimize your titles and descriptions – Using the previously mentioned keywords in these is extremely important, as well as being sure to include any links you’d like people to visit at the beginning of your description, as well as the YouTube video link at the end. This is so that if anyone uses your content, you’ll be linked back to.

Get social signals – A major part of ranking videos these days is the presence of social signals. Shares, views, embeds, channel subscribes and comments all play a big part in where your video winds up. Do not artificially inflate these with fake views and comments, as these are easily discovered and will not help your cause.

Backlinks – Most times doing the above steps could be enough to get you the rankings you desire, but sometimes it will be hard to rank a video without acquiring some backlinks. The better links and more legitimate they are the better, and this can help energize your rankings fast.