If you are finalizing your plans for marketing in 2014, there are some trends that you’d do well to keep in mind as you do this.
A few of these have been coming a long while, and then are a couple that are new to the game. We’ve uncovered five of these trends that will make a difference in your marketing in 2104, and here they are!
- Content Marketing – This is one we’ve been speaking about for some time now. It’s been shown now that businesses that employ a company blog garner more than 67 percent more leads than those who don’t. Enough with the excuses!
- Image based Content wins the day – It’s official now: no one wants to read. At least, they prefer to look more! Visually-based content will keep on being the most shared, and acted upon. This means not only videos, but social media outlets like Pinterest, Instagram and Slideshare that can take advantage of the fact that 65 percent of us are visual learners.
- Retargeting – This is the practice whereby your online advertising is coded to follow people who have requested a particular search term. Sounds a bit like stalking, but the fact is retargeting is growing fast and it works, keeping the brand face-to-face with interested, targeted surfers. Companies like Adroll and Google are the leaders in this at the present time.
- Social Signals – Even though the jury is still out as to just how much social signals work to your benefit in Google’s search engine algorithm, there’s little question that as we develop into a more social web, this significance will only rise. You should be following a social media marketing plan, and that it takes advantage of the major players like Facebook, Twitter, LinkedIn, Pinterest and Instagram.
- Micro-Targeting in Ads – Many of the ad platforms, particularly Facebook with its promoted posts and custom audiences, as well as LinkedIn are helping marketers target incredibly niche audiences easily, and the results can be extremely good. 2014 will be the year when this takes an even firmer hold on the paid ad scene.
