5 Killer Ways to Promote your New Content

Content Marketing

See These 5 Great Ways to Promote Your Content

As you probably are aware, millions of new pieces of content hit the Web each day, and the chances of people rushing to yours just because it’s wonderful are slim to none.

If you want to get noticed, you’ll need to have a content promotion plan in place for each piece of content you create, and execute it fully for best results. Creating the content is only part of the process.

Fortunately, there are lots of ways we can get this done, and most don’t cost us anything but a bit of time and effort. Here are 5 ways you may want to consider.

5 Great ways to promote your new content

Make visual content – Creating a meme you can share socially, a slideshow video of your content, or even an infographic can lead to numerous shares and traffic to your page. We are a visual bunch, and love to look at new things!

Announce to your email list – Long a favorite tactic among top marketers, giving your subscribers a heads-up about your new content works extremely well. It also serves a purpose in your email marketing, by delivering high-value content without a sales pitch.

Document sharing sites – Some of the most-trafficked and highly ranked sites on the Web are document sharing sites like SlideShare, DocStoc, Scribd and Issuu, among many others. If your content is good, anticipate seeing a lot of traffic coming from sites like these.

Utilize social media – Without question you should promote your new content via your social media channels. Much like notice by email, simply announce and invite visitors to visit, share and like. You may find someone with loads of followers and fans passes this on to their peeps as well!

Paid advertising – There are times when it makes sense to spend money to advertise a pierce of content, particularly if you are trying to create a buzz about a new product or service. Luckily for us there are relatively inexpensive ways to do this, via outlets like Facebook Ads, Promoted Tweets, and sponsored content sites like Outbrain.