5 Great Pinterest Tips for Small Businesses

5 Great Pinterest Tips for Small Businesses

See These 5 Useful Pinterest Marketing Tips

70 Million people are hard to dismiss, and if you hope to make any traction with this audience, you will want to check out at these 5 great tips for marketing your small business on Pinterest.

Pinterest has exploded both in growth and also as a marketing platform in a somewhat short amount of time, and what’s been shown about this audience is that while it is skewed largely female, it’s a great buyer’s audience. If you have a product or service that is visual at all, (or can be) you need to get it on a board on Pinterest fast!

To help you get going promoting your small business on Pinterest, we’ve gathered 5 useful tips you can use.

5 Useful Ways to Market your Small Business on Pinterest

Use Pinterest Group Boards – Finding relevant groups is a smart way to engage with more followers interested in your market. Use the free tool PinGroupie to find these, and once you’ve joined, bring value and substance to the group.

Make a Blog Board – Making a blog board is a cool way to notify your followers automatically of your newest blog posts. Optimize for search and you’ll be surprised how many will find you in Google. Make sure you write a good description and use a compelling image.

Check Out Who is Pinning Your Competitor’s Pins – It would stand to reasons that those that are pinning your competition are going to also be interested in what you have to offer. Be sure and follow them, and see how many follow you back.

Carefully Craft your Descriptions – Choose your words wisely here, as about 75-100 characters will show up in the grid view. You’ll want to use keywords, and do not sell! Describe and offer useful information instead and you just might end up in the Google search results!

Use Text on Your Images – Take a little time and overlay text onto your images with Photoshop or the image editor of your choice. Studies are showing that these convert much better than straight images. You may be amazed at how much more engagement you’ll receive.