5 Effective Ways to Optimize your Landing Pages
Although most marketers will move heaven and earth to optimize the tiniest of details on their websites, getting them to pay the same level of attention to landing page optimization is a tall task indeed. And yet these are the same people that will wonder aloud why their landing pages don’t convert as well as they feel they should.
Landing page optimization has its own set of rules and best practices, and you would be doing yourself a huge favor if you took them to heart. To get you going here’s 5 tips for optimizing your landing pages!
5 Landing Page Optimization Tips
Employ Responsive Design for your pages – Be sure that your pages are mobile ready, and render well on all devices and formats. Having a responsive site is crucial in today’s mobile-first environment, as over half of all search now emanates from a mobile platform of some sort.
Write great headlines – This is your first, and perhaps only chance to hook your visitors into reading on and absorbing your offer. Studies are showing that you have something south of 5 seconds to make this connection, or they are gone. Study how to create awesome headlines, and be sure to test several.
Create crystal-clear Calls to Action – Leave no question as to what you want your readers to do. Not only lead them there; tell them precisely! Buy Now! Click Here! Download your free report! Don’t leave your intentions or their next step to their imagination.
Social proof – If you have any social proof such as testimonials, press or positive reviews, make sure you strategically work these in. No one wants to be the first to venture down the new path. As Thomas Swift said, “It was a brave man that first ate an oyster.”
Test everything – Many people don’t test simply because they feel they don’t have the time. This is wrong-headed. Would you rather have fewer sales? That is the alternative to testing. A simple A/B test on the important elements of your landing page can do wonders for your conversion rates!
