5 Best Ways to Manage Your Online Reputation

Reputation Management

Think online reputation management is only for the big dogs? You better think again!

According to eMarketer 83% of consumers state that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a negative entry online is the cause of them changing their mind regarding that company. Even one negative review, whether justified or not, can negate all of your finest efforts if you haven’t prepared an online reputation strategy to deal with it. So to help out with that I’d like to offer five strategies your business, and your brand, can implement to monitor and maintain your online reputation.

  1. Monitoring your brand names – Listening what’s being said about you and your business is critical. There are lots of excellent free tools to help in this regard. Check out Google Alerts, Hootsuite, and Social Mention and others.
  2. Claim all your social properties – Unclaimed social media sites can be used by your rivals for nefarious exploits. Be sure you claim all social sites that could relate to your brand.
  3. Dominate page one of Google for your brand name – A great way to make sure what people see and read about you whenever they Google you is to own all the virtual real estate! If all they find when they Google you is great stuff about you and your brand, you’ll not really be harmed by the random attack.
  4. Go after customer reviews – Customer reviews aren’t just going to appear on your site: you need to request them. Don’t be shy about requesting reviews. In most cases, your customers are going to be flattered you asked. And if you offer incentives, make it clear that you’re not trying to bribe them or change their review!
  5. Make engagement a priority – Engaging with your commenters, social media posts and tweets is a terrific strategy to prevent any negativity from the start. Avoid getting into a shouting match though, however powerful the urge.

Online reputation management is incredibly crucial these days, when customers can tweet, post or video form wherever they are. Don’t forget this one!