Customer Retention Methods that will Increase Sales
You can’t have a successful business without satisfied clients. Customer retention tactics can help in this endeavor, but some of these practices can also put more income in your pocket. Following the above strategies will keep your clients around while simultaneously boosting profits.
Create a Customer Loyalty Program
Almost all people only think of sub sandwich punch cards when they hear about customer loyalty programs. The fact is, though, an entrepreneur in just about any industry can easily create their own loyalty program. This will help keep customers returning to your enterprise. Even better than that, however, is the fact that they will be inspired to spend more so they can reach their loyalty reward.
Reach Out to Former Customers
Clients who have not made a purchase in some time aren’t necessarily former customers. In many cases, they simply have not been properly encouraged to come back in. Studies show that the probability of an existing customer making a purchase is upwards of 70 percent. Alternatively, the probability of selling to a new prospect is 20 percent at best. Utilize as many practices as possible to bring back those who have already made a purchase.
Provide Better Customer Service Training
Even if they don’t provide it, most budding entrepreneurs understand the importance of great customer service. Those who do provide it, though, probably don’t realize the full scale of how important it is. Statistics show that individuals are four times as likely to go to the competition if their problem is related to service rather than your product or price. From additional training to replying to negative online reviews, do what you can to offer impressive customer service.
Keeping customers satisfied is necessary for making a prosperous business. Luckily, customer retention isn’t an exercise aimed solely on keeping people around. If performed correctly, you will hold onto loyal customers while consistently increasing revenue.
What’s Your Local Score?
Enter any business name and zip code and see how optimized it is for local search.
