3 Ways to Grow Your Brand via Instagram

3 ways to grow your brand via instagram

Get Your Branding on Point with these Instagram Hints

Of course, the FedEx tactic won’t work for everyone. If you find or photograph creative images with some link to your business or its industry, however, these images have a good shot of getting noticed and telling your brand’s story.

Get Inventive with Images

At its heart, Instagram is a social media site specialized in images. While you might get some interaction by posting images of products, though, you will need to be much more creative with posts to the site. FedEx, for example, simply integrates their delivery trucks into interesting or popular locales.

This strategy obviously won’t work for all businesses. If you can upload creative images that are somehow linked to your company or industry, though, they are much more likely to get noticed and let people know what type of brand you are.

Keep Branding Consistent Across Platforms

Different social media platforms will naturally need different strategies. A link share on Facebook, for instance, would not really work out well on Instagram. One thing that should stay consistent across all platforms, though, is your branding. If possible, your Instagram user name should be the same as your names on other sites. Moreover, pick a profile image to show off your brand, even if it is just the logo, and stick with it.

Socialize with Followers

Most local business owners know that interacting with followers on Facebook is essential. Fewer recognize, however, that this is true on Instagram as well. You can mention users, utilize hashtags, follow industry leaders, ‘like’ posts and even urge your followers to create their very own hashtags on a photo. Focus on maintaining your brand voice during these interactions, and you should do fine.

Xanga, Bolt and PlanetAll are defunct social media sites you have likely never heard of before. In all probability, Instagram will not follow suit. This means you will reap the benefits of reaching out to its large fan base and expanding your marketing tactics.

Image Credit:  Jason Howe

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