3 Tips for Managing Social Media for Small Businesses

3 Tips for managing social media for small businesses

We all have had it ingrained into our minds that social media is a must-do for any business that hopes to have a shot at winning their niche. Not only is it where all the people are, it may have an impact on how well your site pages rank, and also be a consistent platform for traffic and advertising.

The key here is to get started, and don’t dread the unknown. This medium changes daily, and you need a certain ability to roll with that, knowing that most of the time the changes only help you. (Remember, embrace change!) Let’s look at a few ways we can help you with that.

3 Social Media Tips for Small Businesses

Decide on your social strategy – You need to have a clear idea what you hope to accomplish with social media before expecting it to generate huge following and massive results for you. Decide what your goals are and how you intend to brand yourself, handle customers, advertise, and engage. Check out what each platform can do for your business. Not all are the same.

Don’t try to use all of them – There are a lot of social platforms you can sign up for, however, not all may be applicable enough to your business to warrant the time and expense involved. For example, if you are a Mercedes auto body shop, SnapChat (frequented by teens) may not be your best use of resources.

Be Consistent – None of this works if you post twice a month and don’t provide value or access to your company. Once you commit to do this and have a plan, go all in! It will only work if you are dedicated to consistently providing value and engaging with people. Anything less will be sniffed out as a lame effort to grab some cheap traffic and leads, as opposed to trying to actually engage with your audience.

Once you’ve laid the groundwork for a successful social media initiative, you can begin to cultivate and build the type of following that will not only look forward to hearing from you, but will gladly help you spread the word.