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3 Small Business Marketing Hacks For Success

3 Small Business Marketing Hacks For Success

Regardless of how small a local business’s social media reach is, they have all shared a few posts that “popped.” Relative to the other shares on the page, these posts may appear to go viral. Unfortunately, many business owners only see these as one time success stories.

Recycling Old Content

Even small business owners that have nominal social media reach put out a few posts that really “pop.” These posts can seemingly go viral when compared with the reach of other posts. It occurs way too often, though, that company owners simply move on after this success.

This is a miscalculation. Instead, wait a few weeks or months and post the content once more. It may not attain the same considerable reach, but it will still likely do better than other posts on your page.

Segment Email List

A full 58 percent of shoppers prefer email marketing over other marketing touch points. This shows how forcible the tactic can be, but segmenting your email list can also do wonders.

Separate clients by certain features, whether it be purchase behavior or age and gender demographics. This allows you to personalize your marketing message while still quickly reaching the masses.

Provide Something Big For Free

Everyone loves free items, but small discounts or small promotional items are not likely to build a substantial following. That is why one Smoky Mountain cabin company began holding Facebook contests where the winner received a free three night vacation in an incredible mountain cabin.

By simply holding a contest and telling entrants they must “like,” “follow” or subscribe to something to enter, hundreds or even thousands of prospects will suddenly make an appearance. These prizes do not need to be in the vein of free motor vehicles, but make it something worth getting excited over.

There are no cutting corners to success, but there are simple marketing techniques that can be worthwhile. The aforementioned are just a few, and any local business that can pull these off is definitely ahead of the game.

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