3 SEO Mistakes Your Company Must Stop Making Today

3 SEO Mistakes Your Company Must Stop Making Today

If Your Promoting is Failing, These SEO Blunders Could be the Cause

A full 60 percent of all organic search clicks go to the first three pages that pop up on Google. If this doesn’t showcase just how important search engine optimization (SEO) is, then nothing will. It is likely, though, that you already know the importance of SEO. In fact, you might know some strategies of your own. Unfortunately, there are a variety of SEO mistakes you could be making. If so, they are certainly doing damage to your internet marketing strategy.

Focusing on Short Keywords

Simplicity is an exceptional trait in a variety of things. With regards to targeting certain keywords to optimize your website, however, there may be more damage than good. Keywords like ‘Augusta Georgia Restaurants’ obviously need to be incorporated in your strategy, but you also needs to move beyond these short keywords.

As it turns out, half of all internet searchers are at least four words long. Target keywords that your competition may not have thought of. Add terms such as ‘low cost,’ ‘best in’ or something that makes your online business stand out among others. Short keywords are good, but you must never drop the ball on long-tail keywords.

Participating in Naughty SEO

If you use techniques like keyword stuffing, purchasing backlinks or utilizing low-quality link directories, you could do irreparable damage. Google takes note of these shady practices, and they could use punitive actions against your site if you participate in them.

Ignoring the benefit of Title and Meta Descriptions

If you have a marketing agency handle your SEO and other promo techniques, do not have to worry about meta descriptions and title tags. If the firm is dropping the ball or you are handling your webpage on your own, however, it could be a huge concern.

Far too many local business owners simply put their company name as the title on every page and completely ignore meta descriptions. Doing this is harmful since search engines cannot tell the difference between your pages. Furthermore, having unique descriptive information for every page will help prospective clients find exactly what they need.

Seo is something you must never ignore. When it comes down to it, though, ignoring SEO might actually be better than engaging in the previously mentioned practices.

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