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3 direct mail marketing mistakes local businesses must avoid

3 Direct Mail Marketing Faults Local Business Owners Must Evade

You obviously want to get people’s eyes on your goods and services when sending out marketing materials. This does not mean, though, that failing to provide a compelling offer is acceptable. Maybe you are having a big sale, offering a price reduction for new clients or something else great, but you should always have an incentive that will bring people in.

Failing to acknowledge Direct Mail Analytics

Analyzing the results of social media, email and pay-per-click marketing, while not simple for novices, is straightforward when compared to traditional marketing methods. After all, individuals cannot click on a direct mailer and have open rates sent automatically.

This does not always mean, however, that you shouldn’t analyze what works and what fails in direct mail marketing. Different market sectors will have different results when it comes to mailers. You must give thought to what is bringing in new customers and focus on replicating that success.

Failing to Offer Motivation

It is understandable that you want to boost your product or service’s visibility in the local community. This is no excuse, though, to simply send out mailers that don’t offer some form of a compelling offer. Whether it is an upcoming sale, discount for first-time shoppers or any other incentive, it is merely important to give people a reason to come in.

Not Including Other Marketing Platforms

Even if you are brand spanking new to marketing, you likely know that certain marketing platforms are easy to integrate. Including a social media button in emails, for example, can do wonders. One of the most important mistakes local businesses make is not integrating offline marketing, such as direct mailers, with digital. This could be as easy as offering a discount for people who “like” a social media page or simply listing a unique domain name. Integrate without exceptions.

Statistics prove that direct mail marketing is not a thing of the past. If you can utilize the tool correctly, and avoid the previously mentioned mistakes, you too can find success through the Postal Service.

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