3 Blogging Mistakes Local Businesses Must Avoid


3 Blogging Mistakes That Can Ruin Content Marketing

Content marketing has become a significant part of running any local business. This fact is so well known that over 75 percent of businesses have a current content strategy. Blogging is one of the most important aspects of a profitable marketing campaign, and that is why so many organizations have their own blogs. If they are making the following mistakes, though, they are shooting themselves in the foot.

Bad Writing

Some company owners believe that the expertise they provide will make up for any shortcomings in writing ability. This simply is not the case. Individuals lose faith in business owners if a blog looks like it was written by a high school student. It’s important to know one’s limits, and if good writing is not in a person’s skills, they should hand off the task.

Focusing On Vast Topics

One miscalculation that many beginner bloggers make is creating blogs that are too broad. “How to do SEO Marketing,” for example, may seem like an incredible title, but everybody knows the entirety of SEO can’t be learned in a single blog. People want more precise information, and local companies should give it to them.

A bait and tackle shop, for example, could make a blog called “How to Clean a Catfish” rather than “How to Catch a Fish.” The broader subject might pull in a few clicks, but focusing on consumers’ specific needs is the better gamble.

Publishing Simply To Publish

Small businesses need to publish on their social media pages daily, but they do not need to post blogs this frequently. This gets to be a problem when a business starts to provide minimal value in their posts just so they can have something up every day. Blog frequently, but only if the post is providing real value.

While there are a variety of blogging errors that could hurt an organization,the aforementioned are killers. Dodge these at all costs to avoid losing a lot of followers in one fell swoop.

What’s Your Local Score?

Enter any business name and zip code and see how optimized it is for local search.