List of Current Marketing Seminars
Available to Present to Organizations
Contact Chris Ripley at 301-638-4755
to schedule a marketing seminar for your organization.
Grow Your Business with Email & Social Media
Simple marketing strategy for small business & nonprofits
Duration: 1-2 hours
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise.
Today we’re going to show you how to make the most of the combination of email and social media for your business. When the session is over you’ll have a greater understanding of marketing basics like goals and objectives.
You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.
Throughout the session, you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” Join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.
Marketing Seminar
27+ Easy Ways to Radically Improve Your Website
Duration: 1-2 hours
Is your website pulling its weight? Or is it just sitting there while you do all the hard work?
- Why your business should care about—and invest in—its website (hint: it doesn’t take much to make a difference)
- Proven tweaks that will yield BIG gains in the effectiveness of your content and messaging
- Simple, actionable tips that will help you leverage the most important property in your online portfolio!
- Small typographic changes that will increase the reach and effectiveness of your website content
- Simple design tweaks that will make your website more user-friendly (and thus more profitable)
- Proven strategies for building a website that puts your best foot forward
The Top 10 Ways to Use Video to Market Your Business … And Why Every Business Should!
Get this—Americans streamed 15 BILLION videos in May of last year!
Like the rest of us, you’ve probably watched your share of silly YouTube videos. But were you aware that online video has become a serious marketing tool for savvy small businesses?
Join us for a free seminar and we’ll show you 10 ways to use video to promote your products and services, deliver a great customer experience, and position your business as a trusted source of timely information and insight.
Topics will include:
The top business benefits of video marketing—with some compelling stats
How video can generate more traffic, more engagement and a better search engine ranking
10 proven ways that businesses are using video with GREAT RESULTS!!!
How to Advertise on Facebook
Duration: 1-2 hours
Facebook advertising allows businesses to promote custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target audience’s News Feed or right column of Facebook.
How to advertise on Facebook in 6 simple steps
Step 1: Create a Facebook business page.
Step 2: Create goals for your Facebook ads.
Step 3: Choose an objective for your campaign.
Step 4: Choose your target audience and ad spend.
Step 5: Choose how you want your ad to look.
Step 6: Place your order.
Join us for this seminar and learn how to advertise on Facebook
How to Have Your Best Holiday Season Ever
Duration: 1-2 hours
Give yourself the gift of new customers Holiday spending and sales are going to be UP – so take action now to make the most of the months ahead & ROCK the Holidays –
You’ll learn:
How to Create a Plan – with clear & measurable goals
Select just right Offer for audiences
Select/create just the right lists (check it twice? you bet!)
Ways to make your offer POP! — especially on mobile
How to take it Social & make it Shareable
- Specific “how-tos” for every kind of campaign: deal, donation, downloads and more Join us for this lively, information-packed event just in time to help your (and your customers’) Holidays ROCK!
SEO Strategies for Small Business
How to STAND OUT! in the Search Results and Drive Qualified Customers to Your Website: Successful SEO Strategies for Small Business
Did you know that 93 percent of all online experiences begin with a search engine? Join us for a free seminar and discover how your business can drive a steady stream of traffic—qualified traffic—right to your website by engaging in a little basic search engine optimization.
In this seminar, we will discuss:
- Why your business should care about—and invest in—search engine optimization
- How search engines work and the differences between ethical “white hat” SEO and unethical “black hat” methods
- Field-tested strategies for boosting your website’s ranking in the Big Three (Google, Yahoo, and Bing)
- Top strategies smart SMBs use increase sales and spur GROWTH
- Mistakes to avoid when optimizing your site for visibility in search engines
- Time-tested secrets for boosting your website’s ranking in the Big Three (Google, Yahoo, and Bing)
- How search engines work
- Attracting the *right* traffic to your site
- Optimizing for humans vs. algorithms
Drive New Business with Social Media
Guide to Successful Social Media Marketing You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following?
This session will answer all of those questions and more!
Let us help you:
Determine the platform that’s right for you and your organization
Announce your presence and build your network
Create and share content that encourages action
Understand social media advertising and learn your options
Convert social media leads into potential customers by growing your email list
From understanding the different social media platforms, to choosing what to say and where to say it, this seminar will give you the keys to the most effective social media marketing for you. You don’t have to be on every platform, and you don’t have to make every post by yourself.
Let us make social media easy – join us!
