10 SEO Tips for Small Business

10 SEO Tips for Small Business

Learn How to Do Your Own Small Business SEO

Competing in the small business landscape is hard enough, but to do it with an un-optimized website is like deciding to come to the fight unarmed.

Fortunately for us, there are clear guidelines that can help you rank your pages better, and most of them are able to be accomplished without being the head geek at Google.

Let’s look at 10 small business SEO tips that can help you rank your pages and sites better.

10 Small business SEO tips

Create substantial content – Being sure that you give your readers meaty, compelling content that they can use is job #1. Google favors longer text, so aim for at least 750-1250 words per page.

Make your URLs simple and telling – Make your page URLs an indicator of what is on your page by simply looking at them, Making use of your primary keyword here whenever possible.

Know your keywords – Make each page focus on one primary keyword, and that said, don’t overdo the use of that phrase. Aim for a 1-3% keyword density on the page.

Make a Google My Business account – This is Google’s most recent local business initiative. It consists of things like Google+, Maps and much more. If you hope to do well in your local rankings, you’ll need to make sure this is optimized and complete.

Have a mobile ready site – Recently Google announced that starting on April 21st, 2015, not having a mobile friendly site will set you back in the search results, which at this point account for about half of all search traffic! Time to pay attention!

Optimize images – Making sure your images have accurate (not-keyword stuffed) ALT tags, as this is a ranking signal in the search algorithm.

Have consistent NAP data – Make sure you are using consistent NAP data, (name, address, phones) across all your web platforms.

Encourage reviews – Do your best to encourage your visitors to leave reviews for your products or services, particularly on Google+. These make a large difference in your local rankings.

Don’t neglect your Meta data – Your title tags and description should be filled out properly, and make sure you have only one H1 tag on page.

Use Google Analytics – Or something similar to make sure you know what is going on with your site. Analytics, along with Google Webmaster Tools is a great start!