Why You Need Facebook for your Content Marketing Plan

Why You Need Facebook for your Content Marketing Plan

4 Tips for Using Facebook in your Content Marketing

It’s simply not possible if you’ve been marketing for any length of time that you haven’t been advised that Facebook, and social media in general, is essential to your online success. I would say that’s totally true, but with one major caveat: you have to know how to use it, or you’ll come away convinced that it is a useless time-wasting exercise in futility.

Let’s consider why Facebook is just flat out perfect as a content marketing platform, and have a look at 4 tips on how you can make the most of it quickly and easily.

Why Facebook Must be a Cog in your Content Marketing Machine!

One of the biggest reasons why you’ll want to employ Facebook in your content marketing is the fact that they are on the cutting edge of what’s going on with mobile and video online.

Let’s take video, for instance. They are second only to YouTube, getting an amazing 4 billion views a day.

Furthermore, they have four of the top eight non-game apps in the Apple store; Facebook, Messenger, WhatsApp and Instagram. We don’t have to tell you how popular these are.

Four Easy Tips for Winning with Content Marketing on Facebook

Employ visual media – Using videos and images in your content marketing on Facebook is an excellent way to get your content shared. We all know how visual Facebook users are, and tapping into this whenever possible is definitely a good idea.

Keep things short – It’s been shown that shorter posts get around 60% better engagement than longer ones, and this is primarily why you’re posting here in the first place, to create audience reach and new fans. This can be easy to do if you are basically leading your readers somewhere else.

Use Facebook paid ads – Facebook is getting to be the paid ads weapon of choice, primarily because of their terrific targeting capabilities. This is good, as you’ll want to use them to promote, and try your best not to get overly promotional in your content, as Facebook has pretty much declared war on brands promoting within posts, without paying for ads.

Promote blog posts on Facebook – One of the better tactics you can use is to announce new content, such as new blog posts via Facebook. This could easily drive loads of new visitors to your blog, and have them take the first step into your sales funnels!