What Type of Advertising is Best for a Small Business?

What Type of Advertising is Best for a Small Business?

Small Business Advertising Options: What’s Right for You?

Many times a small business owner will draw a blank determining how to spend their advertising budget. They have often never purchased ads before, have minimal budget to work with, and haven’t a clue as to what’s available to them.The fact is advertising is essential for a business to succeed, and for small businesses there are many more options than you might think.Let’ acquaint you with some of these, and why they might be a good source of leads for your business.

7 Great Ways to Allocate Small Business Ad Dollars

Local Print Ads – This includes both newspaper and Magazine ads, along with any other sort of direct mail pieces. The cost of reaching 1000 people with these types of advertising ranges from $20-$32. A local paper may yield the best results, as it is going to the most targeted audience.

TV ads – A bit better return on cost per 1000, at $8. If your business can outstrip your local competition by adding TV to the mix, it’s worth looking at.

Radio interviews or ads – This one comes in at about $7 per 1000 people reached, and might be a viable option, particularly if you can interview or be interviewed by a popular local host or personality.

Facebook Advertising – A terrific bargain at roughly $0.25 per 1000 people reached, Facebook ads can give your business a reach that it wouldn’t be able to generate otherwise.

Your Email list – Alert your customer email list to new products, promotions, sales and any other events that can get their interest. It is far, far easier to sell to a customer you’ve already sold to than to create a new sale.

Local online ads – An economical way to generate local leads is by advertising on local business directories and on local sites that get a lot of traffic. These are easy to find in your local area.

Try Search Marketing – Probably the path of least allure when it comes to small business owners, as they may not know enough about it. However, this fact may change their minds: Outbound leads such as print ads or direct mail convert at a rate of 1.7%, whereas search marketing leads come in at a robust 14.6%! Is that enough to help allay some fears?

 

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