What to Do When Your Business is a Victim of Negative SEO

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See What you Can Do to Mitigate Negative SEO

Not many of us have been a victim of a negative SEO attack, but for those who have, it’s generally not pretty. This type of activity can result in lost revenue and damaged reputations. Let alone all the time and effort you’ve spent getting your sites positioned well in Google.

So what form do these negative SEO attacks take? It can come in several ways, such as spamming the Web with tons of highly suspect anchor text keywords pointing to your pages, like for Viagra, gambling, and porn. They will even go so far as to impersonate you and ask other webmasters to take down links for your best performing keywords. How do you protect your site from this kind of attack? Here are some tips you’ll want to make sure you’re using to help keep this at bay.

5 Strategies for handling Negative SEO

Use site alerts – In your Google Webmaster Tools there is the option to send alerts that can notify you when things such as malware strike your site, or if you’ve been penalized for something you may not have been aware of.

Keep an eye on your backlinks – If all of the sudden you notice a huge spike in backlinks, especially if you haven’t actively been seeking them, suspect something is afoot. Sites like Monitor Backlinks can be a huge help here.

Keep an ear open for social media mentions – Track any mentions of you or your brand in social media, as you could be getting trashed and before you know it, are in full reputation management mode. Sites like Mention.net can give you alerts for these.

Kill any duplicate content – One of many ways you can be a victim of negative SEO is by having people simply copy your pages and paste duplicates of them all over the Web. Google will not be pleased, and you’ll get a penalty.

Make your site secure – The last thing you want is having a hacker come along and actually hack their way onto your site. This is especially true if you use a WordPress platform, as it has had numerous security flaws over the years.