What Steve Jobs Taught Us About Marketing

What Steve Jobs Taught Us About Marketing

What Can We Learn About Marketing From Steve Jobs?

Follow the Right People

In this world, there are leaders and there are followers. Even leaders, though, still follow others. Because Jobs wished to gain knowledge from the people he was around, he chose mentors wisely. This included Regis McKenna, who helped Apple out of the garage with his marketing prowess.

It is significant for small businesses to also select who they follow wisely. You have the chance to follow serious influencers within your industry through social media. Checking up on these people can help you stay abreast to the latest industry events. This may ensure you are always one step ahead of the game.

Images Are More Powerful Than Words

The Apple core value of simplicity establishes that their marketing has a small number of words. They instead prioritize on images. In fact, 87 percent of the most shared posts on Facebook in 2014 were images. Take this into account when promoting a company via social media.

Do Not Be Afraid to Spend Money

Did you know that Steve Jobs started the Super Bowl commercial trend in 1984? Apple spent an inflation-adjusted $3.4 million on the TV spot and ad. This was a rewarding investment that proved that sometimes you really do have to spend money to make money. This isn’t to say that low-cost marketing ventures are not effective. It is important to keep in mind that you need to be careful not to cheapen your product with distasteful marketing.

Some minds are so advanced their lessons can cross industry borders. Take Jobs’ lessons at face value to help make your business successful.


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