What Does Facebook’s Instant Articles Mean for You

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What Does Facebook’s Instant Articles Mean for You?

You may have seen something come across your monitor concerning Facebook Instant Articles for mobile, and wondered what this is and is it going to benefit a small business like me? Well, the answer is yes, but not yet.

Facebook Instant Articles are built on concepts borrowed from Facebook Paper, and perhaps the best thing about it is that it allows mobile pages to load a stunning 10X faster than normal mobile pages, creating a near “instant” experience. The visual aspect of these pages are really amazing, with a lot of versatility, creativity and control built right in.

But what can it do for me you ask? Well at the moment, it’s in a testing mode with only 9 publishers as part of the trial. (The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild) Facebook wants to ultimately roll this out to anyone who wants to share stories, but that is not available at this time.

Some of the cool features of Facebook Instant Articles

  • The capability to integrate embedded tweets, YouTube videos, photos, image galleries, videos and interactive graphics into the posts, with autoplay capabilities
  • A zoom feature to explore images and maps with ease
  • Like or comment on pages directly in the article app
  • Lightning fast page loads in mobile browsers, as much as 10X faster than normal mobile pages
  • Publishers logos and Facebook Fan page follow buttons prominently displayed
  • The ability to integrate Google Analytics into the articles

Sponsored content will be allowed (as with Buzzfeed) but the key is that for best results you’ll want to publish amazing content. You aren’t tied solely to Instant Articles if you want to publish on the Newsfeed, but the advantages are huge.

The look and feel of Facebook Instant Articles will mark a raising of the bar with regards to publishing content on the web, particularly the mobile web. Once people have seen the amazing versatility and engagement achievable with this platform, you’ll have a tough time getting them to settle for anything less.