What Are the Current Trends in Small Business Web Design

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What’s Trending in Design for Small Business Websites

If you are planning to redesign or possibly put up your first small business web site, it is a good idea to take a brief look at what is trending now in regards to web design for small businesses.

While you might have seen some of these in use around the Web, you still need to know what they can do or not do for your site, and make a judgment based on your specific needs. What works for one site could be a disaster for another.

So without further delay, here are five website design trends small businesses are implementing in 2015.

5 Trends in small business web design

Employing Infinite scrolling – Infinite scrolling has become all the rage over the last year or so. The ability to keep the reader engaged over one long stream of content can work for some, like Facebook for example, and not for others. Make sure it serves your ultimate visitor goals before you use this.

Responsive design – Without a doubt, a responsive site is no longer an option for 2015. With more than half the Web traffic originating from a mobile device, it’s imperative that your site show up well on all platforms.

A clean spare look – Lots of white space and lean blocks of text are what readers want these days, and the extra space gives your pages an uncluttered, relaxed feel. This works with the mantra of keeping things simple and direct, and leaving your visitors with fewer distractions and choices.

Play with fonts and color – Don’t feel totally constrained when it comes to fonts and color. Make a statement and paint your web canvas with the look and feel of the message you wish to convey. This doesn’t mean making large textual sections in a stylish, hard to read font, but selective use of creative fonts and colors can spice things up quite nicely.

Make social media prominent – We operate in a social Web, and you need to facilitate this on your site. Employ obvious and easy to use social media buttons on your pages, and promote their use!