A Few Ways Companies Can Increase Their Blog Traffic

A Few Ways Companies Can Increase Their Blog Traffic

Several Ways Organizations Can Improve Their Blog Traffic

If you are trying to reach out to a major section of the population, blogging is one of the most effective tools you can use. As it turns out, simply making blogging a top priority makes a company 10 times likelier to see a positive return on investment (ROI). If people aren’t reading your blog, however, this won’t be the case. Here are a couple of ways to accomplish higher readership.

Concentrate on Evergreen Content

It is fine to create blog posts based on current events, but this certainly should never be your entire strategy. Evergreen posts are those that are just as beneficial in the future as they are right now. A blog titled “How to Clean a Catfish in 10 Steps,” for instance, would usually do far better than “Legislators Consider New Fishing Law.” Evergreen content stays useful, and this means people could be sharing the blog years after its initial release.

Focus on Titles and Great Images

A blog post could be packed with useful information, but if the feature image and title does not catch a consumer’s attention, it will likely not be read. Scan through public domain and no cost images online until something really jumps out at you. In addition, go ahead and learn the skill of writing clickable headlines. These two changes could take a new blog and make it superb.

Look at Doing Guest Blogs

If your organization only has 500 followers on Facebook, you have to hope for a viral sensation to get thousands of clicks. If a blog you write is featured on a Facebook page with 20,000 followers, though, you will end up with plenty of traffic. Look around for authoritative blogs in your business with large followings. Pitch a number of ideas to these organizations, and if one bites, you may just be days away from a considerable traffic uptick.

Blogging is a tested tool that is never going out of style. It may not bring in as much revenue as a few other tactics, but if you are doing it right, sharing content via blogging can pay off with a tremendous increase in ROI.

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