Want to Learn the Secret to Successful Facebook Ads?

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Utilizing Facebook ads generally is one of the most expedient and effective ad platforms for obtaining visitors to your sites, offers, and for various other purposes for your website. A Facebook Ad campaign is a breeze to put together, has great demographic targeting tools, and can be up in a matter of minutes. One thing to understand is that the answer to getting the best results and return on investment (ROI) is through the use of the most appropriate and effective images available. It has been shown that imagery is 70-89 percent of the success or failure of a Facebook ad campaign. Let’s check out some useful ways to get the most from your Facebook ad images.

5 Awesome Tips for Facebook Ad Images

Creating an ad that makes a real impact and statement for your product or services is a matter of standing out from the rest. Here are five ways to do just that!

  1. Use high quality stock images – Because your images are going to end up very small, make sure you’re purchasing from a reputable resource. Fotolia and iStockPhoto are two of our most favorite. The XS size of available images will undoubtedly be fine, as even these are going to be cut down to the size of a postage stamp (110×80 pixels).
  2. Crop your photos to deliver maximum impact – Crop your photos tightly to focus on the most important aspect of your ad. Cropping faces from the eyes to mouth is the most impactful technique for riveting people images. Also, be sure that your model’s eyes have life. When using product images, get close!
  3. Employ eye-catching colors – Using bright, visually arresting pics will do wonders for your clickthrough rates. Too many people opt to blend in with the pervasive Facebook blue, and therefore consign their ads to a form of “banner blindness”.
  4. Choose the most attractive images you can find! – Unless you are going for a certain statement, opt for the most attractive photos you can find. Everyone is attracted to beauty. Period. This is not to say that sometimes beauty can’t be trumped by cute, funny or outrageous.
  5. Use humor whenever you can – All of us love a good laugh. If you’ve got the opportunity to inject humor into your ad, don’t miss it! It will undoubtedly result in a higher clickthrough rate!

For some good illustrations of these imagery principles in action, check out this great article at Search Engine Watch.