Want Your Images and Videos to Rank in Universal Search?

universal search

See How to Get Your Visual Content to Rank in Universal Search

Many local marketers are a bit unclear as to what exactly makes up Google’s Universal Search. We ought to define this at the start, before we talk about how you can benefit from it for your local business.

Universal Search is the blending of Google’s vertical search and the specialty searches, like for news, images, and videos. Often when entering a search request, you’ll be shown a page that displays local businesses, along with maps, images and videos intended to help the visitor discover what they are seeking. For right now, let’s look at how you can rank your videos and images in Universal Search.

How to rank your videos in Universal Search

There are a number of factors that go into ranking videos, however, for Universal Search there are a few important ones that can make all the difference. Having good code markup is vital. The more valuable information made available to Google’s web crawlers the better. Having video information like numbers of views, duration, pub dates and any ratings information should help tremendously. Your video description should also be present, and have pertinent and consistent information about your video within it. Also, choosing your thumbnail image wisely is vital to getting the maximum number of clicks on your Universal Search entry.

What about images?

Making sure that you are using unique images is the first and most significant factor in ranking your images. Google is getting very good at figuring out whether or not image content is unique or not, and ranks accordingly. Optimizing your images well with appropriate title and alt tags, descriptions and relevant content surrounding them on the page is also key.

Videos and images can help you claim valuable virtual real estate

Having as many entries as you can on the first page or two is vital to your search engine performance. Properly optimized images and videos for Universal Search can help you to multiple listings that can in turn ramp up your results.