How to Use Social Media to Ramp Up your Email Marketing

social media

Social media is a wonderful way to reach lots of people with your messages that you might not have established a relationship with.

One way to to do this in much less time than it might normally take is to incorporate your social media channels as part of your email marketing campaigns. This lets you cast your net to a considerably larger audience, and build your email lists easily and with some regularity. Let’s take a look at a few of the ways we can make this happen.

Tips for energizing your email marketing with social sharing!

  • Promote your emails on your social media channels – An excellent way to get more people to look at your emails is to let your subscribers know on social media that you’ve got a new email or newsletter they should see, and to look for it! Post a message on your social media sites such as “Keep an eye out for our newsletter arriving today. We’d love to hear what you think!” Know that Facebook, LinkedIn, and Google+ will all cut your content after around 300 characters, then display a link to read more. Therefore you’ll want to make sure you get your most enticing copy in near the beginning, as well as a call to action.
  • Encourage your subscribers to share socially – Set up your email template to include social sharing buttons, and also encourage readers to connect with you on your social channels. This can easily all become part of your email template, and seem innocuously. Helping your readers to share your great content on their own social networks is a fantastic way to dramatically increase the viewing audience of your email, many of whom may not yet know you.
  • What kind of content is most likely to get shared? – Tips, lists, videos, and intriguing infographics or images top the list of most shared content. Be sure not to be overly promotional with this audience, as they are new and don’t yet trust you. Supplying your subscribers the tools and great content to share will ensure your email messages get a life far beyond the borders of your subscriber lists!