3 Tips for Writing the Perfect Content Marketing Headline

3 Tips for Writing the Perfect Headline on Content Marketing

Strategies for Writing Content Marketing Headlines that Will Get More Readers

Local business owners have quickly jump on the content marketing bandwagon. A full 32 percent of business-to-consumer (B2C) marketing budgets, in fact, go immediately towards content marketing. Sadly, having a bad headline on any of your content will quickly result in people simply bypassing it. As it turns out, however, there are a few tactics that can help in crafting the perfect title.

Focus on Headline Length

Regardless of how excellent of a headline you create, it will not matter if you don’t pay attention to length. Every platform, ranging from Google to Facebook, has limitations on headline lengths. If you go over these limits, people won’t be able to read a full title. On Facebook, you have to stay under 60 characters. For Google Ads, two 30-character headlines are the maximum length. Investigate the length requirements for whatever platform you are using, and build your titles around that knowledge.

Start out Headlines with Numbers

When it comes to creating headlines, you really should just ask yourself if you would click on it. For instance, would you be more likely to click on “5 Tips for Tying the Perfect Fisherman’s Knot” or “How to Tie a Fisherman’s Knot?” They both essentially say the same, but the one with the numeral tells readers what they are going to get. Research has shown that numerals create higher click-through rates, so you should be using them whenever possible.

Do a Google Search for Different Content

Google displays the most used results for any search term. With this thought, you should do a quick search on the topic you are writing on and get a handful of ideas. It is vital not to copy titles verbatim, but by seeing what profitable pieces of content have done with their titles, you will have an idea on improving yours.

A headline can make or break a piece of content. Regardless of the title you settle upon, make sure your content delivers on what is stated. If you can do this while creating great headlines, people will start to see your business as an industry thought leader.


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