Tips for Better Headline Writing

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Check Out These 7 Tips for More Effective Headline Writing

The simple fact of the matter is that headlines matter. They are your first and sometimes only chance to hook your reader into what you are trying to say, and in many cases, sad to say, great content gets unread merely because the writer wasn’t able to convey quickly and compellingly what follows. Since we use headlines in the form of blog posts, adds, products, salespages, videos plus more, it’s important that we learn what we’re doing with regards to writing headlines.

7 Ways you can write more effective headlines today

  1. All of us love numbers and lists – Headlines using lists and numbers simply rock. People understand exactly what they’re getting, and it’s usually in a form they can easily digest: “3 Tips to Help You Drop 5 Pounds This Week!”
  2. Feel their pain – Being able to empathize you’re your reader places you in a position of authority, your reader will be more willing trust you, and thus be open to any remedies for their problems you may have.
  3. Be controversial; break the rules! – Don’t hesitate to share your opinions in a bold, audacious way. Nobody wants to read another milquetoast post anyhow!
  4. Ask questions – Using questions is an excellent way to pique interest. Very often they’re the exact same questions they would ask, and would also like an answer to.
  5. Keep your headline under 55 characters – This is so that not only will your entire headline show in Google search results, but also in the email subject line without getting shortened.
  6. Test! – You’ll never know how well your headlines do until you test them. This serves an extremely useful purpose, as a single percent increase can often mean significant dollars and otherwise good results.
  7. Deliver value – Above all indicate in your headlines the amount of value they can receive. Don’t over-promise, but don’t be shy about extolling what you have to offer!

Remember that the purpose of your headlines is always to get the reader to the next step, whether that be reading the post, opening an email or clicking on your ad!