The Small Business Marketing Formula

Small business formula

In the last six years, hundreds of marketers and owners have attended our marketing seminars. The focus of these seminars has been two topics. Getting prospects to pay attention and respond to your marketing and then nurturing and developing those prospects into loyal clients. While the focus of those seminars is title marketing, I am going to show how those same principles are applicable in any small business environment.

The Small Business Marketing Formula is the tool we use to develop marketing pieces. It has four main components. If you took a basic marketing class in college and used the classic Philip Kotler text, you may be familiar with the terms as:

Attention

Interest

Desire

Action

The terms I use owe their origin to the Monopolize Your Marketplace marketing system in learned when I started my consulting company.

Stay tuned for more on this topic tomorrow.

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