The Latest in Social Media Updates for your Small Business

The Latest in Social Media Updates for your Small Business

Keeping Up with the Latest Social Media News

We all know that keeping up with social media is a job, and the constant updates that may slip by unnoticed may well be something that could really help your small business.

Whether it’s a new way to publish content, publicize your wares, or network with your audience, social platforms change constantly, and often for the better.

To help with this, here are some of the latest social media changes to come down the pike in the last few months, what they are, and how they can help your small business!

5 Of the Latest Social Media Updates that You Can Use in Your Small Business

Facebook Instant Articles – Facebook is debuting a new feature called Instant Articles, which is designed to allow information publishers to more effectively get their message out on mobile devices. Highly interactive and user friendly, this promises to help publishers with monetizing and spreading their content.

Twitter to expand Characters in Direct Messages – Twitter is listening and beginning in July 2015 they have pumped up the character limit on direct messages (not Tweets!) to 10,000 characters. I’m already imagining the possibilities!

Google Search to Show More Social Results – Look for Tweets to start showing up in Google mobile search results. All you have to do is to type your interest into the Google mobile app and the resulting page will have relevent and recent Tweets on the subject at hand. For now this only works on mobile, desktop to come later.

Twitter’s Killer New Search Page – Even more from Twitter, a new, full-featured search results page which features a far cleaner and useful interface. You can also filter your searches quite nicely, to further refine your search queries.

Better LinkedIn Reporting form Simply Measured – If you’ve been using the social analytics company Simply Measured you might have noticed a new report for LinkedIn publishers that offers a much deeper dive into their analytics. There is a boatload of metrics to analyze, and also an updated cross channel social performance report feature that covers 8 of the most popular social networks, including LinkedIn.

Social media is in a constant state of change! Keeping up with some of the shifts will help keep your social efforts productive.