Social Media Marketing Gold -The Ice Bucket Challenge

The Ice Bucket Challenge and Social Media Marketing Gold

What the Ice Bucket Challenge Teaches Us About Social Media Marketing

People engaging in the Ice Bucket Challenge had the choice between dousing themselves or donating to the cause. Though those doing the challenge, per the rules, did not have to give money, their participation produced huge attention that led to many donations. This works for small companies on social media as well. Any interaction, whether it is liking, sharing, commenting, or retweeting, raises the number of individuals who see your marketing – even if they do not buy something.

The right time is Almost everything

The Ice Bucket Challenge became viral during the summer months of 2014, and this was a wonderful time. People had been overwhelmed with awful news ranging from the shooting in Ferguson to Middle East violence, and raising awareness for a good cause was a appreciated distraction. In addition, longer daytime meant people had time in the evening to have fun with the challenge. Timing is also crucial for small business advertising and marketing. For example, traffic on Facebook spikes midweek between 1pm and 3pm. Posting during these hours is perfect timing to get your marketing message seen.

Get Big-Name People Involved

The Ice Bucket Challenge went viral in part thanks to celebrities. Everyone from Bill Gates to WWE superstars took part. While these names might be hard for you to pull, it is a excellent rule to get industry thought leaders concerned. Interact with trusted sources in your sector and share great content with them. If it justifies a retweet or share, the attention you will get from this celebrity shout out can be vital.

Numerous viral social media marketing lessons can be taken from the Ice Bucket Challenge. Do not make the blunder of believing a viral campaign is out of a small business’s reach.


What’s Your Local Score?

Enter any business name and zip code and see how optimized it is for local search.

Share this:Email this to someonePrint this pageShare on FacebookShare on LinkedInTweet about this on TwitterShare on Google+