Are Television Ads Still Beneficial For Local Businesses?

Are Television Ads Still Beneficial For Local Businesses-

Are Television Advertisements Still Beneficial For Local Companies?

There is no doubt that online marketing plays a tremendous part in a local business’s possible success. Of course, that doesn’t mean that offline marketing is suddenly gone. Television ads, for instance, can still serve as a powerful marketing tool. There are undoubtedly costs to this promotional tool, but these benefits could outweigh them.

Gives the Brand Style

People want to hook up with a brand, and a television advertisement gives small businesses the chance to do this. Make the ad personable. After all, research shows that brands that build a relationship with consumers can successfully charge more than their competitors. Work towards making a connection, through emotion or laughter, with television viewers.

Tv Advertising campaigns Target Specific Audiences

On Facebook, small business owners can target their advertisements based on locale, age, gender and even likes and dislikes. Fortunately, television advertisements can accomplish this at the same time. Have you ever observed that politicians often pay for television spots during debates? This isn’t by coincidence.

Based on your product or target group, you can place a tv ad exactly where it needs to be. Advertising a haunted house event? Place it during a zombie show. Looking for more customers at an antique shop? How about an advertisement during an American Pickers style show?

Tv Advertisements Reach the Masses

Even though folks are spending insane amounts of time online, they still enjoy watching tv. In fact, the average American watches five hours of TV daily. This means you have a huge audience, and since many are watching live, they are all but captive to your message.

While DVRs and Netflix may have minimized the effectiveness of television ads, they have not erased it entirely. As long as the expenses do not outweigh the benefits and you use smart marketing approaches, tv promotions can be as helpful a marketing tool as anything else.

PHOTO CREDIT: Courtesy of Under Flicker/CC License.

What’s Your Local Score?

Enter any business name and zip code and see how optimized it is for local search.