After the Freebie: Turning Them into Paying Customers

Whether you are in the software business or run a small restaurant in your local market, you have likely engaged in providing a “freebie” to get potential new clients in the door. Of course, this sometimes does not convert to a permanent customer. Instead of thinking this means freebies do not work, figure out what…

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3 Tweaks for Local Businesses to Improve Email Marketing

3 Tweaks for Local Businesses to Improve Email Marketing

Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be. In fact, 73 percent of Millennials prefer email over other forms of marketing communications, and since they’re currently the largest age cohort in America, it’s a pretty big deal. For businesses whose…

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How to Write Amazing Blog Posts

How to Write Amazing Blog Posts

Perfecting the Art of Company Blog Posts Inbound marketing is the art of making customers seek out your content, and blogging is one of the most effect methods of this type of advertising. In fact, business-to-business marketers get 67% more leads when they maintain a blog. While this is a promising statistic, blog posts will…

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