7 Ways to Increase the Effectiveness of Your Email Marketing

Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid…

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3 Online Marketing Tactics That Are Annoying Your Customers

When using offline marketing methods, it’s hard to ensure that a large audience is reached. After all, only so many people will be driving past that billboard or watching TV when an ad spot is played. Since 87 percent of Americans do use the internet, though, online marketing is obviously essential. If you’re using the…

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Use These 3 Offline Marketing Tips to Improve Online Marketing

Studies and statistics continue to show that offline marketing is still effective. Maybe the most telling piece of evidence is the nearly 40 percent of purchases online that occur only after a consumer has been influenced by an offline channel. Do not make the mistake of thinking this means online marketing is not essential. With…

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