Are You Making These 7 Mistakes When Writing Blogs?

Blog writing can be an incredibly effective digital marketing strategy when the creator pays close attention to all the markers of quality. These markers include both technical and artistic elements as well as the context your blog plays within your overall marketing funnel. Ignoring any part of this equation will leave you with a less-than-satisfactory…

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Social Media And Content Marketing Trends You Want to be Using

As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns. According to a recent survey of 344 social media managers, almost 80% of businesses use social media to post original content. Yet, just a little over half…

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Should You Outsource Content Writing, Develop Talent In-House, or Both?

Quality content is quickly becoming a brand differentiator for businesses trying to compete for online visibility. Companies able to maintain a steady stream of great content can capture larger online audiences, earn higher search engine results rankings, position themselves as thought leaders and strengthen the overall performance of their marketing funnel. The question for businesses,…

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