Why High Quality Content Matters More than Keywords for SEO

Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative signals that hurt your ability to rank. In fact, Google’s approach to ranking has gotten so sophisticated that they’ve…

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11 Steps to a Successful Social Media Contest

Running contests on social media offers one of the best strategies for getting audiences engaged, earning shares, and generating impressions. Following a careful procedure can increase your contest’s chances of success. On the other hand, not having a plan and a strategy can mean that even the most popular contests accomplish little in the way…

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Six Things Your B2B Content Marketing Needs to Be Doing

Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate. In fact, your B2B content marketing strategy will include several “must have” components. Without…

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