How Big Should Your Content Marketing Budget Be? Industry Benchmarks and Three Examples

The size of your content marketing budget dictates a lot of things. It controls the level of performance you can expect. It also influences how scalable your overall content reach can be — bigger budgets have the infrastructure behind them to reach exponentially more people with just some marginal extra spending. At the same time,…

Continue Reading →

50+ Eye-Opening Video Marketing Statistics for Small Business Owners in 2018

The internet is quickly reaching a point where small business owners need to embrace video marketing in order to survive. In just a few years, ignoring video content will be on par with not having a business website. To explain why this will be the case, we’ll let the small business video marketing statistics do…

Continue Reading →

10 Experts to Follow for Growing a Small Business Using Digital Marketing

Sometimes, all you need to achieve breakthroughs in business is a good mentor. The path to growing a small business using digital marketing is never easy nor obvious. Yet, by following the guidance and advice of others, it can quickly become more clear. Business owners these days have more advantages than ever when it comes…

Continue Reading →