Is Your Content Not Performing? Here’s 5 Things That Could Be the Problem

Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many are finding that their content marketing efforts fail to make the needle move. According to a recent survey, 89% of B2C companies and 93% of B2B companies say that in 2017 their…

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How Big Should Your Content Marketing Budget Be? Industry Benchmarks and Three Examples

The size of your content marketing budget dictates a lot of things. It controls the level of performance you can expect. It also influences how scalable your overall content reach can be — bigger budgets have the infrastructure behind them to reach exponentially more people with just some marginal extra spending. At the same time,…

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50+ Eye-Opening Video Marketing Statistics for Small Business Owners in 2018

The internet is quickly reaching a point where small business owners need to embrace video marketing in order to survive. In just a few years, ignoring video content will be on par with not having a business website. To explain why this will be the case, we’ll let the small business video marketing statistics do…

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