7 Ways to Increase the Effectiveness of Your Email Marketing

Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid…

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The Local Marketing Benefits You Don’t Already Know

Local business owners are in a constant struggle to engage in effective marketing while still outshining their competition. As it turns out, there are a few ways to accomplish both tasks through one strategy, and local marketing is one of them. There are a variety of local marketing benefits out there, but budding entrepreneurs may…

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3 Online Marketing Tactics That Are Annoying Your Customers

When using offline marketing methods, it’s hard to ensure that a large audience is reached. After all, only so many people will be driving past that billboard or watching TV when an ad spot is played. Since 87 percent of Americans do use the internet, though, online marketing is obviously essential. If you’re using the…

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