Why Offline Marketing Is Important for Complementing Online Strategies

Why Offline Marketing Is Important for Complementing Online Strategies

There is no doubt that every local business needs an online marketing strategy. The fact that 81 percent of shoppers make large purchases only after conducting online research proves this. This does not mean, though, that you should overlook offline marketing. You can enlist your online marketing expert for help in this area or try…

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3 Tips for Building Backlinks to Your Business Website

3 Tips for Building Backlinks to Your Business Website

You would be hard pressed to find a business owner who doesn’t at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the ability to be found is paramount. One great way to increase your search ranking is…

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Why SEO in 2017 Has Become Even More Essential

Why SEO in 2017 Has Become Even More Essential

Search engine optimization (SEO) is nothing new. People have been talking about it for well over a decade now, but in that time, the marketing method has evolved to levels we never thought possible. Most local business owners are likely using SEO in some fashion, but many of them have opted for the DIY approach.…

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