Why Offline Marketing Is Important for Complementing Online Strategies

Why Offline Marketing Is Important for Complementing Online Strategies

There is no doubt that every local business needs an online marketing strategy. The fact that 81 percent of shoppers make large purchases only after conducting online research proves this. This does not mean, though, that you should overlook offline marketing. You can enlist your online marketing expert for help in this area or try…

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How to Snag Speaking Engagements for Marketing

How to Snag Speaking Engagements for Marketing

Many local business owners feel that trade shows are the best opportunity to get out and showcase their expertise. This is likely why around 40 percent of business-to-business marketing budgets go directly to trade show exhibitions. As it turns out, though, speaking engagements can also build you up as an expert in your field and…

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3 Ways Local Businesses Market at Community Events

3 Ways Local Businesses Market at Community Events

People fall in love with companies for many reasons, but more and more, consumers are gravitating towards local businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a unique promotional…

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