7 Ways to Increase the Effectiveness of Your Email Marketing

Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid…

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3 Online Marketing Tactics That Are Annoying Your Customers

When using offline marketing methods, it’s hard to ensure that a large audience is reached. After all, only so many people will be driving past that billboard or watching TV when an ad spot is played. Since 87 percent of Americans do use the internet, though, online marketing is obviously essential. If you’re using the…

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3 Tips for Increasing Engagement on Marketing Content

Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and it’s likely why 77 percent of them increased their content marketing in 2016 over 2015.…

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