2018 Instagram and Influencer Trends That Can Help Your Business Drive Engagement

Instagram has changed from a way to post artistic photos to a legitimate vehicle for small businesses looking to drive engagement. The rise of influencers and influencer marketing for small businesses has played a huge part in this evolution. In 2018, expect more small businesses than ever to jump aboard the Instagram marketing train. The…

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3 Television Marketing Tips Every Business Owner Should Know

3 Television Marketing Tips Every Business Owner Should Know

Many marketers will say that television commercials are outdated. Indeed, 2017 is the year that experts predict digital marketing spending will outpace television advertisements. Of course, this doesn’t make it a waste of money. Depending on your targeted demographic, televised ads could remain profitable. If you fall into this group, here are a few tips…

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3 Webinar Mistakes That Can Ruin Your Marketing

3 Webinar Mistakes That Can Ruin Your Marketing

If you’ve never created a webinar for promotional purposes, you’re part of only 40 percent of marketers who haven’t done so. Whoever is handling your digital marketing can certainly promote these online events, but your expertise and professionalism are what will make them successful. With that in mind, here are a few webinar mistakes you…

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