Over-optimization – Something you need to be concerned about?

Optimization

One of the recent updates Google endowed us with over the last couple of years included what became known as the over-optimization penalty. This one is aimed at Webmasters who try to stuff their pages with keywords in the hopes of raising them in the search engine results. Many of us were encouraged to have…

Continue Reading →

5 Marketing Trends That Win in 2014

5 ways marketing rocks

If you are finalizing your plans for marketing in 2014, there are some trends that you’d do well to keep in mind as you do this. A few of these have been coming a long while, and then are a couple that are new to the game. We’ve uncovered five of these trends that will…

Continue Reading →

Managing Your Reputation Doesn’t Mean Becoming a Doormat

Managing your reputation

It is simply amazing the speed at which world events can be sent around the Web via social media, and if that word is bad and happens to concern you or your business, you should have a plan of defense. If you’ve made an egregious error, it is possible to deal with that, short of…

Continue Reading →