What Does Facebook’s Instant Articles Mean for You

Close-up image of a man using a digital smartphone

What Does Facebook’s Instant Articles Mean for You? You may have seen something come across your monitor concerning Facebook Instant Articles for mobile, and wondered what this is and is it going to benefit a small business like me? Well, the answer is yes, but not yet. Facebook Instant Articles are built on concepts borrowed…

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Injecting Emotion Into Your Copy

Injecting Emotions Into Your Copy

How to Use Emotion in your Copy Emotions have been a part of sales copy persuasion for about as long as there has been sales copy. The opportunity to tug at heartstrings and otherwise motivate readers and viewers with relevant emotional messages has a storied history, and still works every bit as well today. This…

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Getting Started Tracking Your Website Data

Getting Started Tracking Your Website Data

Getting Started Tracking Your Website Data Considering the dozens of hats small business owners are obligated to wear, it’s not surprising that tracking your website visitors falls pretty far down the list of things to do. That’s a shame, because having this data working for you can often be the difference between a successful or…

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