Injecting Emotion Into Your Copy

Injecting Emotions Into Your Copy

How to Use Emotion in your Copy Emotions have been a part of sales copy persuasion for about as long as there has been sales copy. The opportunity to tug at heartstrings and otherwise motivate readers and viewers with relevant emotional messages has a storied history, and still works every bit as well today. This…

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Getting Started Tracking Your Website Data

Getting Started Tracking Your Website Data

Getting Started Tracking Your Website Data Considering the dozens of hats small business owners are obligated to wear, it’s not surprising that tracking your website visitors falls pretty far down the list of things to do. That’s a shame, because having this data working for you can often be the difference between a successful or…

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How to Make Sure Your On-Page SEO is Up to Date

How to Make Sure Your On-Page SEO is Up to Date

While you might think you know all you should know about on-page SEO, it’s important that you understand that it is always in a state of change, and you would do well to keep abreast of the latest best practices. There’s more to this than merely dropping in a keyword every now and then: Google…

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