The Local Marketing Mistakes Every Business Must Avoid

The Local Marketing Mistakes Every Business Must Avoid

Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves how important location-specific marketing is, the following local marketing mistakes could seriously hurt a company.…

Continue Reading →

3 Mistakes to Avoid When Marketing at a Trade Show

3 Mistakes to Avoid When Marketing at a Trade Show

In some industries, trade show attendance is just a fact of life. In others, attending a periodic event can still do great things to promote the local business. Regardless of which situation a budding entrepreneur is in, there are certain trade show mistakes that must be avoided at all cost. Considering the time commitment and…

Continue Reading →

How to Snag Speaking Engagements for Marketing

How to Snag Speaking Engagements for Marketing

Many local business owners feel that trade shows are the best opportunity to get out and showcase their expertise. This is likely why around 40 percent of business-to-business marketing budgets go directly to trade show exhibitions. As it turns out, though, speaking engagements can also build you up as an expert in your field and…

Continue Reading →

Page 1 of 29