Want to Improve Your Content Marketing? Follow These 3 Steps

If you don’t already have a focused content strategy for your local business, you are officially in the minority. In fact, companies spend over 25 percent of their promotional budgets on content marketing on average. This makes it obvious how important content marketing is to your business, but is your strategy everything it could be?…

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Why Every Business Should Be Spying on Its Competition

Why Every Business Should Be Spying on Its Competition

While many local businesses are worried about taking on the “big dogs” in their industries, it’s really the smaller businesses that can do them harm. With over 28 million small businesses in America, the real competition is on Main Street – not Wall Street. If you’re marketing is better, though, you’ll usually come out on…

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How Local Businesses Use Facebook Groups for Marketing

How Local Businesses Use Facebook Groups for Marketing

Any local business owner who hasn’t recognized the marketing potential of Facebook is simply not paying attention. As it turns out, though, the promotional capabilities of the social media giant go far beyond pages and ads. Marketing via Facebook groups is quickly gaining steam, and since there were over 620 million groups at last count…

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