3 Guerrilla Marketing Myths You Must Ignore

3 Guerrilla Marketing Myths You Must Ignore

Guerrilla marketing is a form of experiential promotion that focuses on novel marketing ideas. When the film Carrie was coming out, for instance, the producers rigged a coffee shop to frighten unexpecting customers who saw a woman show off “telekinetic” powers. These types of marketing ploys can pay off huge, but that’s only if local…

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Why Businesses Should Utilize Nostalgia Marketing

Nostalgia marketing is the act of using positive memories from previous decades’ cultural aspects as a promotional ploy. Pepsi accomplished this by releasing the Pepsi bottle from ‘Back to the Future,’ and Nintendo has tapped into it by releasing old-school console games. A company doesn’t have to be a multinational corporation, though, to get the…

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3 Benefits of Local Business Marketing with Emojis

3 Benefits of Local Business Marketing with Emojis

If there’s one thing constant about marketing, it’s the fact that it’s always evolving. Something that may not even exist today might be the marketing tool of tomorrow. Strangely enough, it seems as if emojis – the small smiley faces overwhelmingly used in messaging – have made their way to the marketing landscape. It might…

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