Email Marketing Myths that Destroy Promotional Strategies

Email Marketing Myths that Destroy Promotional Strategies

Whether local business owners know it or not, email marketing is still a powerful force. Of course, this is only the case if it’s utilized properly, and one of the quickest ways to fail in this endeavor is by not knowing the email marketing myths to avoid. Keep in mind that 80 percent of consumers…

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Classics Never Go Out of Style: Marketing Tips that Still Work

Classics Never Go Out of Style: Marketing Tips that Still Work

Technology has evolved in leaps and bounds over the last few decades. Even with all of this advancement, though, the old adage of a true classic never going out of style still holds true. While most people might think of music and cars when they hear this, it also applies to the marketing world. That’s…

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3 Tweaks for Local Businesses to Improve Email Marketing

3 Tweaks for Local Businesses to Improve Email Marketing

Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be. In fact, 73 percent of Millennials prefer email over other forms of marketing communications, and since they’re currently the largest age cohort in America, it’s a pretty big deal. For businesses whose…

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